Rivers Lodge & Hunt Club
Brand Discovery.
Unearthing the core messaging and value propositions for a Luxury Hunting and Fishing Lodge. The foundation of the Rivers Lodge and Hunt Club brand was to Cultivate Moments in the Outdoors. A full brand concept workbook and brand standards can be found by clicking the image to the left.
Look and Feel.
Not your average hunting camp. An elevated experience for avid outdoorsman 1 hour from Kansas City. Every element of Rivers copy, media, digital presence told a story, and sold an experience.
Overarching strategy: Our business is generated by three major influences, 1. Word of Mouth - being a private lodge we rely heavily on work of mouth referrals and invitations. 2. Organic Content - Selling an experience is visual. Top tier content sells. 3. Paid Search - One third of our business is Corporate Events, with a strong Paid Search presence we are able to convert corporate clients, who become long lasting return visitors often in other areas of personal leisure.
